In the 1990s, the smart brand was born with the vision of "exploring the best solutions for future urban transportation". Over the past 25 years, Smart has not changed its original intention. With its love for the infinite possibilities of tomorrow, and its inspiration realized through actions, Smart has not only brought out impressive products, but also captured millions of fans around the world, becoming an urban icon. Cultural symbols of transportation.
In 2023, ushering in the 25th anniversary of the brand's development history, smart will open up surprises throughout the year with the theme of "Just for a Million Loves". Today, the Smart Brand Inspiration Research Institute has landed in Hangzhou, joining more users on a journey of love. At the event, the entire smart Elf #1 family gathered together to make an appearance. The new smart Elf #1 Pro configuration version was officially launched, and multiple close friend rights were announced at the same time. In addition, to implement the "user-centered" operating philosophy, smart will launch a comprehensive optimization of the entire link business and officially launch the "smart care close friend escort action".
Ms. Zhang Mingxia, Vice President of Sales, Marketing and After-Sales of the smart brand global company, said: "Like all great legends, smart also originated from a sudden inspiration. Then, with the concept of 'exploring the best solutions for future urban transportation' With vision and persistence in this love, smart has come to where it is today. Over the past 25 years, smart has remained true to its original aspirations and gained millions of fans and brand fans around the world. In 2023, the smart brand will enter a new stage of full-speed operation and development. We will focus on users, complete the continuous optimization of the entire business link, and provide users with the best services. Bringing a smarter brand, product and service experience”
Gather millions of love to create a chapter of inspiration for 25 years
Back in 1972, Mercedes-Benz designer John Tomford sketched out the prototype of a pure electric car, thus unveiling theA prelude to love for the smart brand. In 1981, NAFA, the first concept car based on Tom Ford's concept, was born. Although this purely electric-driven, rear-wheel-drive, 2.5-meter-long concept car has not been put into mass production due to technological limitations of the times, it has deeply rooted the concept of urban pure electric travel in the smart brand gene.
As time goes by, the first mass-produced smart car was unveiled at the Frankfurt Motor Show in 1998, which amazed the world. Since then, the smart brand has created a series of mass-produced and concept models with diverse styles and distinctive personalities, making smart a synonym for high-quality urban lifestyle.
In 2019, smart became the first brand in the world to fully transform from fuel vehicles to pure electric vehicles. In the same year, with the forward-looking development strategy of "China-Europe dual-core, global layout", the smart brand global company was officially established, committed to building smart into the world's leading new luxury smart pure electric vehicle brand. Since then, smart has undergone a comprehensive renewal of its brand, products, and business models, and will enter a new stage of full-speed operation in 2023.
2023 is also the 25th anniversary of the birth of the brand. On this occasion, smart has specially built a brand inspiration research institute to inherit past glory, recreate the brand's "evolution" process for close friends, and comprehensively convey the concept of "defining new luxury, technology-oriented, The brand value of "co-creation of trendy fun". Taking this opportunity, smart will restart the iconic smart times this year to create fun together with users.
Practice "user center" and comprehensively optimize service quality
Adhering to the core operating philosophy of "user-centered, digital-driven", smart is rapidly promoting the construction of D2C direct sales agent business network and continuously accelerating the delivery process. At present, the smart brand has completed the construction of 154 offline channel outlets in China, covering more than 40 cities.city. In 2023, smart will continue to expand the coverage of sales and service channels in China. It is expected that by the end of this year, smart's nationwide channel layout will exceed 200, covering more than 60 first-tier, new first-tier and second-tier cities across the country.
While continuously expanding its sales and service network, smart will continue to deepen its "user thinking" and carry out comprehensive optimization of its full-link business. At present, smart has built a professional business training team, which will provide smart new retail partners with a full range of brand, product and service empowerment, and optimize the service level of front-line personnel.
In addition, the smart brand global training center and after-sales service brand will be officially unveiled within the year to continue to empower services and improve operational quality. At the same time, smart officially launched the "smart care close friend escort action", optimizing service standards and creating an "escort plan" through co-creation with front-line agent partners, and continued to build a communication platform for active interaction with users, inviting users to participate in brand and product sharing. Create, let "close friends have a voice".
Injecting love into products, the new generation of smart pure electric vehicle family continues to grow
Listen to users’ voices and give close friends more choices. The official retail price of the new smart Elf #1 Pro is RMB 179,000 (excluding paid options). It has been officially launched and brings full sincerity of close friend rights.
Cash BUFF helps you travel tomorrow. Friends who have paid a deposit of 500 yuan before the deposit channel opens, and complete the remaining deposit payment from March 17 to April 16 (inclusive), can get a RMB 1,500 final payment deduction. rights and interests. Personalized BUFF assists with trendy matching. Order a Pro configuration model before March 31st (inclusive) and choose a paid color (laser red, lumen yellow)Close friends can also receive a RMB 1,000 deduction. Charging BUFF provides convenience for smart friends to charge and replenish energy. For the first car owner who completes the order before March 31 (inclusive), smart will provide a 7.2kW AC charging pile (excluding columns) at half price, and provide basic installation services (free cable installation) Length not exceeding 30 meters) and 2-year warranty service at half price. There is also a game BUFF. If you place an order before March 31st (inclusive), you will also get a free smart Elf #1 car and machine game controller.
At the same time, all owners of new orders for the Pro version whose deposit payment is made before March 31 (inclusive) can also enjoy the "replacement rights": the old car is replaced at the smart store and the new car is delivered. 30,000 points are available. In order to "reduce the burden" of travel, close friends can choose the "0 down payment" financial plan and enjoy efficient and convenient "one-stop" installment car purchase services. In addition, friends who order the new Smart Elf #1 Pro will also enjoy the "four basic rights and interests": worry-free one-click roadside assistance, ultra-long vehicle warranty, ultra-long three-electric core component warranty, and unlimited data traffic for the vehicle.
At this point, there are 6 configuration models including Pro, Pure+, Pro+, Premium, Pulse version and BRABUS performance version, and the entire series of smart Elf #1 products are assembled. In the future, smart will implement the product plan of "launching a new product every year from 2022 to 2024", and will soon bring the second product of the new generation smart pure electric vehicle family to our friends and enter different market segments.
Facing tomorrow, smart will continue to deepen its global business operations, deepen the market with a richer product matrix and high-quality services, and work together with users and partners to create a smarter tomorrow.
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