On November 20, at the "AION Y Theme Day" of the 2021 Guangzhou International Auto Show, GAC Aian joined hands with the fashion beauty brand WOW COLOUR to hold a grand Strategic joint global premiere event. This event is titled #WOW! With the theme of AION Ytoo good at makeup #, they released an AION Y co-branded car and a co-branded beauty gift box.
This is the successor to the 2022 AION After Y was launched ahead of schedule with technology upgrade at the beginning of this month, the AION brand has brought another surprise to consumers, marking that AION Y's youthful marketing innovation has once again successfully crossed over into the industry.
Since its launch, AION Y’s youthful marketing innovation has continued to upgrade. A series of interactive experience activities such as Chaoyan Creation Camp, King of Glory Challenge, and Popular Modified Car Competition have emerged one after another, making the AION Y brand always Hang out with young people.
The fun attribute of "modified magic car" not only makes AION Y successfully break out of the circle and become a fashionable product that dominates the circle of friends, but also makes Aion's technology brand image more deeply rooted in the hearts of the people.
The trendy and ever-changing appearance makes AION Y highly adaptable. At the Chengdu International Auto Show held in August this year, two AION Y limited edition modified cars, including the Aegean convertible version and the Cyber Gaming version, hit the internet and attracted countless fans as soon as they were unveiled.
This strategic co-branding of AION x WOW COLOUR is undoubtedly another innovative upgrade of AION Y in its youthful marketing approach, which will further establish its “variable trendy look” " model mark. By providing a richer range of personalized appearance options, GAC Aion brings a cross-border, diverse and trendy service experience to young users.
The global premiere of the AION Y is another in-depth interpretation of the young Generation Z, interpreting the "better" trendy attitude.
In the future, AION Y will also explore more ways to play with WOW COLOUR, allowing young people to "freely pull weeds" and enjoy a fashionable and trendy car-enjoying life.
Research data shows that the proportion of car consumers under the age of 30 has increased from 19% to 30% in the past three years, and nearly half of AION Y car owners are They are under 30 years old, and the number of female consumers has begun to increase.
Nowadays, the young GAC Aian is promoting mixed-ownership reform, with huge future development potential and is highly favored by investors. As the most direct manifestation of the rejuvenation of the Aian brand, AION Y brings young people not only a car, but also an extension of their lifestyle. It is always close to the needs of users, maintains the same frequency resonance with young people, and firmly captures the hearts of the young Generation Z.
In the future, AION Y will continue to adhere to the brand gene of "advanced, fun, trendy and high-quality", continue to explore the combination with young trends in all fields such as technological product innovation and marketing service ecology, and bring everyone More surprises to come.