At a press conference held in New York a few days ago, BMW Group Sales Director Pieter Nota said in an interview: Tesla’s dominance of the electric vehicle market is over.
BMW Group Sales Director Pieter Nota acknowledged that Tesla "had a unique selling point for some time," but said it was "over." BMW is launching an in-depth investigation into electric powertrains and is convinced Tesla's dominance of the electric car market is over.
Tesla has been a leader in electric vehicles for years and continues to outsell all competitors. BMW aims to sell 200,000 electric cars this year, twice as many as last year, as part of a plan to make at least 50% of its fleet fully electric by 2030.
U.S. registration data shows BMW needs to respond to Tesla's threat, and fast. Last year, Tesla and BMW engaged in a close sales race for the luxury carmaker crown, and Tesla got off to a stronger start in 2022, with 71,250 new car registrations in the first two months of the year. , while BMW’s is 54,210.
To compete with Tesla, BMW launched the i4 and iX in China this year, and will soon launch the i7. By 2023, BMW's electric vehicle range will be further expanded with the launch of the electric 5 Series and electric MINI Countryman.
“We will push the company to the limits of its production capacity,” added chairman Oliver Zipse. "Demand will surge. We've seen that with the iX and i4."
However, it's not all plain sailing for BMW. Nota told reporters that supply chain issues continue to affect the automotive industry, and this pressure may not ease until 2023.
While BMW believes it can rival Tesla in the electric car market, it has yet to follow the lead of some rivals and announce a complete shift to electric powertrains. Zipse said that charging facilities cannot keep up with the demand for electric vehicles. "We believe that the development speed of electric vehicle infrastructure will not keep up with market demand."
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Editor: Zhu Yuxiang