Recently, we learned from official channels that Lamborghini will collaborate with contemporary artists Krista Kim and Steve Aoki, in cooperation with a brand story communication agency, will auction the last Lamborghini Aventador LP 780-4 Ultimae hardtop it produced, as well as its NFT of the same proportion, This is the world’s first 1:1 NFT of a supercar. As we all know, Lamborghini will achieve hybridization of all product lines from 2023 to 2024.
This is Lamborghini’s first auction and exclusive NFT-linked supercar, and the flagship model will later feature a V12 plug-in hybrid.
The successful bidder will become part of the brand’s iconic heritage story and will enjoy a series of VIP benefits, including an exclusive virtual preview of Lamborghini’s new limited edition models, a private tour of the Lamborghini Museum, and Online meeting with Steve Aoki and Krista Kim, etc.
This 1:1 NFT Lamborghini collectible will be owned by only one collector and can be shared among generations to come.
This is the world’s first NFT to be auctioned together with a physical supercar. Lamborghini, Krista Kim and Steve Aoki are all leaders in their respective fields, and this time they will build a bridge between the real and virtual worlds. This exclusive auction will be held online by collector car auction house RM Sotheby’s on April 19 at 6:00 pm Central European Time.
“Lamborghini is a great fit with the NFT community and we share many of the same values. As passionate pioneers, we always pursue forward-looking projects and technological solutions.” Automobili Lamborghini said Stephan Winkelmann, company chairman and chief executive officer. "This project means a lot to Lamborghini because it is truly uncharted territory, and working with such a brilliant and creative team makes it even more special."
Krista Kim is creating a visual art form for the NFT, which will feature her famous Mars home and signature gradient colors. The gradient color she created will also be used on this custom-designed Lamborghini Aventador Coupé, made possible by the Ad Personam advanced personalization program.
She said: "This Aventador is a legend. It is the first supercar that combines physical and digital! When higher-level ideologies collide with cutting-edge technology and design, it will bring about Come to a whole new level of beauty in my Lamborghini NFT. In my dream, I imagined meditating with Steve in front of a magnificent Martian sunset, while he transformed the sound of the engine into a meditative atmosphere. I am very happy to bring this vision to the physical car and NFT. ”
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Steve Aoki will provide NFT with a custom-developed sound channel, which is an exclusive sound effect created for the physical model inspired by the last Aventador, and also refers to the customized design of NFT and physical model.
He said: "It is an honor to work with Lamborghini and Krista Kim collaborated on this historic project! It marks the ultimate intersection of the real world, digital art and music. Every design element of this car has a meaning and a unique story, so I hope my musical work. It can reflect its soul energy - this atmosphere, spirit and power."
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Editor: Zhao Yu