On November 17, 2021, the Cadillac brand of SAIC General Motors announced that the Cadillac true luxury pure electric mid-to-large SUV LYRIQ was officially launched. Start pre-sale. The pre-sale price of the first model, rear-wheel drive and long-range luxury version, is 439,700 yuan. Users can make a reservation by paying a deposit of 1,190 yuan through the Cadillac IQ Co-creation App and WeChat applet. The first batch of car owners who order and purchase a car before the end of April 2022 will also receive 10,000 kilometers of public charging quota, daily check-in mileage red envelopes in the Cadillac IQ Co-creation App, specific body colors, and additional rights of priority delivery. The new cars will be delivered gradually in mid-2022.
Wang Yongqing, General Manager of SAIC General Motors, said: "For more than a century, the innovative spirit of daring to break through ourselves has always been rooted in Cadillac's brand genes. Under the wave of smart travel changes, Cadillac has embraced changes and has been Building on the brand accumulation, we will once again boldly set out with industry-leading innovative technology, taking LYRIQ as the starting point to create a new benchmark in the luxury pure electric market. ”
Pioneering luxury. Leading the new trend in the electrification era
LYRIQ is the first model introduced by SAIC General Motors to introduce the Alterna electric vehicle platform, and it is also the pioneer of Cadillac's intelligent pure electric transformation. LYRIQ is over 5 meters long and has a wheelbase of nearly 3.1 meters. It is positioned as a medium to large pure electric SUV. Thanks to the Autoneng electric vehicle platform, LYRIQ's first rear-wheel drive long-range luxury version CLTC has a cruising range of more than 650 kilometers and supports full life cycle fast charging. It can last 96 kilometers after 10 minutes of charging, meeting the needs of users for intercity travel. In the future, LYRIQ will also launch a four-wheel drive version that can accelerate from 0 to 100 kilometers in less than 4.9 seconds, entering the luxury pure electric vehicle market with differentiated performance and configuration.
The mass-produced LYRIQ highly restores the design elements of the concept car. The forward-looking shape combines the delicacy of sculpture and the rhythm of streamlines to create the elegant body posture of LYRIQ. There are a total of 736 LED light sources in the exterior of the car. The 1.8-meter super-large black crystal obsidian grille on the front face, which is full of technology, is one of the most expressive design elements of LYRIQ. Together with the Meteor Star Rain in-line LED headlights and the Meteor Flying Wing LED taillights present a charming and futuristic sensory experience. The 1.83 square meter large panoramic glass dome extends to the roof spoiler, giving the roof line both design aesthetics and aerodynamic performance.
The perfect integration of technological innovation and luxury quality is fully reflected in the interior design of LYRIQ. Laser etching patterns run through wooden plaques based on metal films, and combined with 26-color ambient lights, create a technological and artistic beauty with whirling tree shadows. The Clemens Shield crystal diamond electric control knob, the outer ring of the main knob is made of real aluminum with exquisite knurling technology, and the three-dimensional Cadillac logo is inlaid inside, showing a light-transmitting effect like "crystal jewelry". In addition, the waterbird logo is engraved on the edge of the dashboard, the exquisite six-way air conditioning control knob, and the "jewelry box-style" drawer storageStyle... All of this stems from the ultimate pursuit of luxurious details in Cadillac's bloodline.
Vivid intelligence creates a new immersive cockpit experience
A stunning journey, from a more intimate "people, car "The relationship begins. All LYRIQ series are equipped with the flagship in-vehicle 8155 chip, which supports 5G connections to ensure smooth and unhindered human-computer interaction; it comes standard with a 33-inch surround-screen Super Retina screen, which provides 9K ultra-high resolution and can display 1 billion colors; and is equipped with A 19-speaker AKG studio-grade high-fidelity sound system, using Quantum Logic surround sound technology, Acoustic Lens acoustic prism, Unity coaxial composite speaker design and many other cutting-edge technologies create an intelligent and immersive luxury experience for users.
At the same time, LYRIQ is equipped with a new generation of Super Cruise super-assisted driving system, which fully guarantees the safety through lane-level high-precision maps, millimeter-wave radar, camera triple guarantees and four-fold reminders of lights, sounds, haptics and OnStar. Driving safely. Based on more sensitive external environment perception and more precise vehicle control, the system adds automatic lane change and command lane change functions for the driver, and has OTA iterative upgrade capabilities, which can realize the continuous expansion of usage scenarios and bring intelligence and safety to users. , a new and relaxing driving experience.
Peace of mind and worry-free setting a new standard for smart travel
An amazing journey begins with a worry-free travel experience. Battery safety and vehicle safety are areas of greater concern to electric vehicle users, for which LYRIQ has provided comprehensive technical support from the inside out. Relying on development and testing standards that far exceed national standards, high-quality exclusive battery cell formulas, seven-layer core battery thermal management technology, enhanced battery physical protection architecture, and more than 3.2 million hours of cumulative testing of battery cells, all-round rigorous testing and protection. LYRIQ three-electric system meets the highest level of functional safety ASIL-D certification. At the same time, thanks to the Autono electric vehicle platform, LYRIQ adopts an industry-leading battery management system that can realize wireless connection functions, reducing the battery pack's wiring harness by 90%, reducing weight while increasing volume energy density, and improving cruising range. , bringing lower failure rates; combined with a new generation of VIP intelligent electronic architecture, it supports more refined management and iterative upgrades of functions.
In addition, LYRIQ also has a full range of passive and active safety protection. The LYRIQ vehicle is designed in accordance with the highest level of collision standards in China and the United States. The vehicle uses a large amount of hot-formed steel, ultra-high-strength steel, high-strength steel and other materials, accounting for 75% of the body and 99.9% of the battery pack shell, bringing users Excellent passive safety protection. At the same time, LYRIQ's radar and camera can monitor the surrounding environment in 360° in real time. When encountering danger, the active safety assistance system will take emergency braking measures to protect the user's travel safety at all times.
Marketing innovation to build a new ecosystem of direct user connections
Cadillac brandWe are always committed to bringing users a luxurious and considerate service experience. In response to the new consumption habits of electric vehicle users, Cadillac will focus on user needs and directly connect with each user through innovative marketing models such as direct sales to create an online and offline closed-loop service experience. Today, the first batch of Cadillac pure electric IQ spaces in 5 cities and 6 stores across the country will be powered on and opened simultaneously with the arrival of the LYRIQ show car. By the end of this year, more Cadillac pure electric IQ spaces will meet users, providing users with a one-stop brand experience of viewing, selecting and ordering cars.
LYRIQ embodies the Cadillac brand's century-old innovative practice and forward-looking courage, creatively perfectly integrates pioneering technology and luxurious design, and attracts a group of elites of the era who are as bold as it is to break through and dare to shine their own light. Starting from LYRIQ, Cadillac will launch more pure electric vehicle products on the Alternate electric vehicle platform to fully meet the diversified needs of luxury electric vehicle consumers.
