Bitche Original When it comes to choosing an SUV worth about 150,000 yuan, Dongfeng Nissan Qashqai is an unavoidable answer.
Since the first-generation Qashqai was launched in China, it has steadily achieved sales of more than 1.5 million units. This SUV, which has a Japanese title and a European R&D history, has overcome obstacles along the way and experienced independent brands. Despite the encirclement and suppression, the cold winter of the car market, and the competition of existing cars, they still continue to be popular in the market. Why is this?
Since entering the Chinese market in 2008 (2021), Qashqai has gained a total of 1.5 million car owners. In June 2011, Qashqai's monthly sales in China reached the level of 10,000 units, marking its peak after its debut.
Dongfeng Nissan’s first-generation Qashqai (2008 model)
For more than 10 years, Qashqai has taken root in China, basically selling 10,000 units per month level, with the highest monthly sales reaching 21,600 units, gradually establishing its evergreen status in the field of joint venture compact SUVs.
Let’s not talk too far, let’s just say that from January to October this year, even under the dramatic changes such as intensified industry involution and chip shortage, Qashqai’s cumulative sales reached 131,076 units. A year-on-year increase of 8.1%.
Not only in China, but also around the world, Qashqai has always been a star product in the SUV market.
According to data from focus2move, a foreign automotive data consulting agency, Nissan Qashqai’s global sales in 2020 were 379,586 units, becoming the sixth highest-selling SUV model in the world. It has also won the European SUV model many times sales champion.
2018 Qashqai Overseas Edition
Just as it is not difficult for a star to become famous overnight, the difficulty lies in how to stay popular for decades and create the myth of immortality. Cars are no exception. It is not difficult to create a popular car, but the difficulty lies in how to stabilize sales in the long term and not be forgotten.
How did the Qashqai, which has been sold for more than 10 years and has sold a total of 1.5 million units in China and 5 million units globally, do it?
The first-generation Nissan Qashqai was born in 2006. In an era when urban SUVs were scarce, it entered the market with the concept of a crossover, coupled with stylish styling and comfortable space , making it famous for a while.
Two years later, in 2008, Qashqai entered China and brought this urban SUV trend into China. In the first-generation model, Qashqai has been equipped with panoramic imaging, keyless entry, cruise control and other configurations. The configuration of less than 200,000 already has a four-wheel drive system and rear multi-link suspension.
The first-generation Dongfeng Nissan Qashqai (2008 model)
It can be said that its appearance satisfies consumers' demand for "multifunctional family cars" need.
To this day, Qashqai still carries the pragmatism of family cars to the end. From the 2022 Qashqai (guide price 15.49-188,900 yuan), the entire series comes standard with practical configurations such as dual-zone automatic air conditioning, one-button start, smart remote key, and automatic headlights, allowing consumers to enjoy more convenience in using the car.
2022 Dongfeng Nissan Qashqai
At the same time, the 2022 Qashqai is also equipped with Multi-Layer ergonomic 3D body-feeling leather seats. The triple comfort structure is It brings better support to consumers, effectively relieves driving fatigue, and once again profoundly explains the reputation of "Nissan Big Sofa".
In an era when everything is smart, intelligence has become the gene of cars and has also become the key for consumers to measure whether a car is technologically advanced or not.
In the Qashqai, we can see Nissan’s self-pursuit of technology in the era of automobile intelligence. It is equipped with Nissan’s Nissan Connect ultra-intelligent system, ProPILOT ultra-intelligent driving system, and NISSAN i-SAFETY intelligent active safety system. Three core intelligent technologies.
2022 Dongfeng Nissan Qashqai Interior
Let’s talk about Nissan Connect first, which mainly includes voice control, remote control, in-car online services, and remote real-time monitoring, full-time online navigation and online audio-visual entertainment functions.
That is to say, many functions of Qashqai can be controlled through mobile phones or voice. For example, people can start the air conditioner, engine, flashing lights, whistle, door locks, etc. in the car through mobile phones at home; voice control It covers music, navigation, telephone, air conditioning, AVM panoramic intelligent monitoring, etc.
ProPILOT Super Intelligent Driving is a L2-level intelligent driving assistance system that uses seven major control systems including the front monocular camera, millimeter wave radar, VDC vehicle dynamic control system, ECU, and EPB electronic parking. Monitoring and identifying single-lane lane lines can keep the vehicle in the center of the lane and automatically follow and stop.
So far, ProPILOT super smart driving has won the trust of more than 700,000 car owners around the world, including many Qashqai owners.
2022 Dongfeng Nissan Qashqai Interior
The NISSAN i-SAFETY intelligent active safety system includes IEB pre-collision intelligent braking, EAPM accelerator accident intelligent braking Seven intelligent safety technologies include correction, MOD moving object/pedestrian detection warning, BSW lane change blind spot warning, LDW lane departure warning, AVM panoramic intelligent monitoring image, and TPMS tire pressure monitoring.
In addition, in terms of driving, the Qashqai, which was born on the Renault-Nissan strategic CMF platform, was independently developed for the use of SUVs in all road conditions. It is also equipped with an integrated full-frame sub-car that is standard in luxury cars. frame, widening the gap with its opponents in terms of controllability and safety.
2022 Dongfeng Nissan Qashqai
From intelligent driving, intelligent network connection, active safetyLooking at all three aspects, Qashqai is relatively comprehensive and leading compared to other joint venture cars.
Today's automobile market is full of various high-end smart configurations, many of which are gimmicks and useless. The key to whether the technology is advanced or not is how to effectively change people's car-using life in different scenarios. Making driving safer and more convenient is the first priority.
2022 Dongfeng Nissan Qashqai
Qashqai is undoubtedly the latter. Through some popular and practical smart technologies, it can provide new drivers or attention Distracted drivers bring blessings and convenience.
For example, Internet-connected smart refueling allows you to view nearby gas stations, real-time fuel prices, and enable online payment, truly connecting people, cars, and life.
With the changes in technology and the upgrading of needs, Qashqai has continued to evolve, from the first generation equipped with practical configurations such as panoramic images and keyless entry, to conforming to the trend of automobile intelligence, making it ultra-intelligent and ultra-intelligent. The two core technologies of smart driving empower driving control, and Qashqai has never stopped innovating.
In different eras, Qashqai has different definitions and reconstruction of product value for an urban SUV. Perhaps this is the password for Qashqai to remain a best-seller.
Word-of-mouth is the most important factor that affects Chinese consumers’ car-purchasing decisions. A word from relatives and friends around them is likely to lead to an order.
Looking at Yiche's Qashqai car series homepage, you can find that car owners have very consistent evaluations of Qashqai, including low fuel consumption, large space, good control feeling, etc. These reputations and reviews that have been cultivated invisibly are actually the soft power of Qashqai.
Yike Qashqai car owner review page
Based on this reputation, coupled with reliability and practicality , market size and other advantages, Qashqai has always maintained a high value preservation rate.
The 2020 China Automobile Value Preservation Rate Survey Report released by J.D. Power shows that it ranks fourth in the value retention rate of compact SUVs, with a three-year value retention rate of 57.7% and a supply-demand ratio of 0.43.
For consumers, buying a car is a change of lifestyle. Buying it is just the starting point of a new life. The subsequent use and maintenance of the car are what consumers are most concerned about.
As the saying goes, "Buying a car is fun for a while, and owning a car is always fun." Qashqai combines the advantages of 6.2L fuel consumption per 100 kilometers, high value retention rate, and rich practical configurations, depicting what a family SUV should be. It looks like this, which is one of the reasons why 1.5 million consumers choose it.
Written at the end:
Qashqai is an important symbol of Nissan. It has the price of a small SUV, the enjoyment of a compact SUV, and the ability to cross the city. The positioning strategy of world-class SUVs and the market sales prove the success of all this.
Standing on the shoulders of 1.5 million vehicles, Qashqai has been evolving, and its product strength has been upgraded again in terms of technological configuration and comfort configuration.Even today with so many players, I believe Qashqai can continue to defend its status as a 150,000-class joint venture SUV.