On the day of the Beijing Auto Show on April 25, Italdesign, a design company owned by Volkswagen, released the Quintessenza® concept car. Quinte Sansa's design is the inheritance and development of Italdesign's more than fifty-year tradition. It is inspired by the design concept of agility, freedom and movement, and the duality of concept and structure. This design originates from humans and serves humans. This car adopts Italian design style, using this common but endlessly changing form of expression to integrate technology and human-computer interaction, and at the same time cleverly integrate natural elements to establish a seamless connection between the passengers in the car and the world outside the car. .
Young people are free and unrestrained. They expect vehicles that can not only meet their family's urban travel needs, but also lead them away from the hustle and bustle, get close to nature, and feel the charm of natural elements. All of this can be satisfied by Quinte Sansa. It is a multi-purpose vehicle that combines the characteristics of a high-performance pickup truck with the functionality of an all-terrain vehicle and is available for global markets.
Quint Sansa is the living embodiment of Italdesign's new design philosophy and a modern interpretation of the company's design philosophy that has been in existence for more than fifty years. Italdesign always adheres to the principle of "beautiful and practical", puts people first, combines Italian style with popular aesthetics, and its performance is sufficient to meet daily driving needs. In Quinte Sansa's design, Italdesign brings these ideas to life through a modern, boundless vision.
Thanks to the support of Italdesign's Chinese branch, Quintessonsa's global debut at the Beijing International Auto Show is a significant step for Italdesign in the Chinese market. in chinaBeijing, the heart of Beijing, brings Italdesign's fifty-five-year fusion of tradition and innovation to exhibitors and visitors from China and the world. In order to further promote the company's strategic development and expansion, Italdesign's subsidiary in China was established in Shanghai, China, in 2022, namely Italdesign China. On February 16, 2024, Arne Heinrichs officially took over as the general manager of Italdesign China Branch, while continuing to serve as the chief financial officer and financial director of Italdesign.
Arne Heinrichs, General Manager of Italdesign China, said: "This is a comprehensive position and one I am delighted to take on. With our highly skilled team in Shanghai, we will be committed to serving our clients Bring meaningful changes to our business. We are working hard to create added value for our customers and continue to work hard to achieve the strategic goals we have set for the Chinese market and continue to learn and improve new capabilities to maintain our leading position and appropriate development. . ”
Regarding Italdesign’s attendance at the 18th Beijing International Auto Show (Auto China 2024), Arne Heinrichs, the new general manager of Italdesign China, emphasized Italdesign’s professional skills in the automotive industry: “Now is Time to promote and leverage our expertise in engineering, prototyping, limited/ultra-limited series production, and the full range of services we are able to offer, from certification and validation to legal liability for product launch, right up to assistance at the start of series production. Italdesign has a global presence and employs more than 1,200 talented people in Italy, Spain, Germany and the United States. All our success depends on their support " concludes Arne Heinrichs: "< em>22024 is the Year of the Dragon in China, and it is also a year full of challenges, but we will overcome every obstacle with full enthusiasm. ”
Editor in charge: Han Rui [Original Content Center]