Maserati partners with Barbie to launch customized Grecale

Recently, Maserati announced its cooperation with Matte company’s Barbie doll. Inspired by the phenomenon of Barbie, a customized version of Grecale was launched.

It is reported that as a super limited edition of Fuoriserie edition, the Barbie version Grecale is limited to two types worldwide. One of the gifts from the 2022 Neiman Marcus Dream Factory was unveiled in the United States, and part of the auction proceeds will be used for charity projects; the other one will be announced in 2023 with more details .

The new car is based on the Trofeo version, and the unique Barbie color scheme is the most stunning. At the same time, the interior seats, instruments, carpets, door panels, etc. are all equipped with pink stitching and decoration, and there is also the "B" logo of the Barbie brand.

For reference, Matte is a leading toy company in the world. Its brands include Barbie, Hot Wheels, etc., and its products are sold in more than 150 countries and regions.

Maserati Grecale is on sale in China and directly competes with Porsche Macan. According to Bitauto's App "Hot List" data, Maserati's Grecale ranks 20< among luxury brand mid-size SUV competitors of the same level. /span>, the average daily attention is 1.09 million. For more data, please check Bitauto App.

Editor in charge: Zhu Guanghua