On June 1, Porsche released a new brand logo. The new version of the logo took three years to design. The new coat of arms is made of brushed precious metal and a three-dimensional honeycomb structure, creating a shield and horse image with new proportions. It is reported that the new version of the Porsche coat of arms will be used on Porsche vehicles from the end of 2023.
Porsche’s new coat of arms (left) and old coat of arms (right)
Compared with the previous version of the coat of arms, the new version uses brushed precious metal material and a three-dimensional honeycomb structure. The horse located in the center of the coat of arms has a new look, and the golden tone is more refined. The design of the new version of the Porsche coat of arms is more three-dimensional, with the top area slightly widened and the lower area slightly tightened. The bevel lines that gradually tighten from the top of the coat of arms downwards become slimmer, visually giving people a more solid feeling.
Porsche’s new coat of arms (right) and old coat of arms (left)
In addition, the golden area of the coat of arms has a more refined tone, enhancing the overall texture. The height and width ratio of the words "PORSCHE" on the coat of arms are more coordinated, and they are embedded in the golden surface of the coat of arms, making it visually more three-dimensional.
The distribution of various areas in the new version of the coat of arms is more coordinated, especially the size ratio of the red and black areas. It is worth noting that the red area adopts a three-dimensional honeycomb structure, which increases the dynamics and lightness of the overall coat of arms. The shiny six-sided interiors and linear walls of these three-dimensional honeycomb structures are distinguished by the finest color.
The antlers in the coat of arms are also outlined with slimmer lines, making the arrangement of three groups of antlers in two areas more spatial. Set off by contour lines, the outline of the antlers is higher than the horizontal brushed metal surface, once again highlighting the three-dimensional effect.
The shield surrounding the horse in the center of the coat of arms adopts new proportions, its outline formed by a finely polished groove. "STUTTGART" is written in Porsche font. The horse embedded in it has received another image update, more vividly showing a posture of holding its head high and stepping on its hooves, ready to go.
In addition, the new logo will be available in both 2D and 3D versions. The new logo will not only appear on the body and interior, but will also be used in communications and marketing. Michael Mauer, Vice President of Porsche Style Design, said: "The 75th anniversary of the Porsche brand is the best moment for us to launch the new coat of arms. The new coat of arms is named after A simpler, more artistic expression conveys our unchanging dream, like its new structure and brushed metal, which ultimatelyConnected by beautiful arcs, it symbolizes the echo between history and the future. ”
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Editor: Wu Haotian